{"id":517,"date":"2010-10-12T22:03:21","date_gmt":"2010-10-12T22:03:21","guid":{"rendered":"http:\/\/www.doolwind.com\/blog\/?p=517"},"modified":"2010-10-12T23:08:31","modified_gmt":"2010-10-12T23:08:31","slug":"should-indies-go-to-conferences","status":"publish","type":"post","link":"https:\/\/www.doolwind.com\/blog\/should-indies-go-to-conferences\/","title":{"rendered":"Should Indies Go To Conferences?"},"content":{"rendered":"<p><a href=\"http:\/\/www.doolwind.com\/images\/blog\/gcap.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"GCAP\" src=\"http:\/\/www.doolwind.com\/images\/blog\/gcap.jpg\" alt=\"\" width=\"164\" height=\"94\" \/><\/a>There are an increasing number of game development related conferences happening around the world.\u00a0 I went to <a href=\"http:\/\/www.gdconf.com\/\">GDC<\/a> and <a href=\"http:\/\/www.freeplay.net.au\/\">Freeplay<\/a> earlier this year and I\u2019m attending <a href=\"http:\/\/gcap.com.au\/\">GCAP<\/a> tomorrow.\u00a0 <a href=\"http:\/\/gsummit.com\/\">Gamification<\/a> has just been announced and it seems like the changing landscape in game development is being mirrored in the conferences held.\u00a0 Whenever conference time comes around I hear a lot of debate within the indie scene about their value.\u00a0 Today I\u2019ll discuss the ways I determine whether a conference is worth attending and hope to help you with the decision.<\/p>\n<p><strong>Different Perspectives<\/strong><\/p>\n<p>From my experience there are three main opinions when it comes to game conferences within game development (both indie and mainstream).<\/p>\n<p><span style=\"text-decoration: underline;\">Shut Up and Code<\/span><\/p>\n<p>I often hear people say they don\u2019t have time to go to conferences as they want to make games, not talk about making games.\u00a0 This opinion is particularly prevalent among programmers.\u00a0 When laying out the entire costs of many of these events, they often make up a substantial proportion of an indie.\u00a0 For this reason, many developers I meet simply don\u2019t have the time or money to burn on conferences and most tell me they will go there \u201cwhen they make it big\u201d.<\/p>\n<p><span style=\"text-decoration: underline;\">Networking, Networking, Networking<\/span><\/p>\n<p>Another viewpoint I often see is from those that go to every event they can and give talks whenever possible.\u00a0 To this group (often in marketing or management) the whole reason for making their game is to get it out there for people to see and play it.\u00a0 This group will often miss all the talks\/lectures and can instead be found walking the halls looking for new contacts or reconnecting with old ones.\u00a0 A lot of value is achieved at most conferences from these people, none of it related to the speakers.\u00a0 It is difficult though, particularly for the more introverted members of the development community.<\/p>\n<p>I&#8217;ve\u00a0found the best way to achieve the networking goal is make full use of whatever contacts you have (the higher the better). \u00a0You receive invitations to bigger and better parties and you\u2019ll get more introductions.\u00a0 The friends I went to GDC with introduced me to people working on Halo Reach, Mass Effect and a bunch of influential people attached to the Australian game industry.<\/p>\n<p><span style=\"text-decoration: underline;\">Cost to Benefit Analysts<\/span><\/p>\n<p>I fall into this group.\u00a0 We are the people that list out all of the costs of going to a conference and weigh these up against the expected benefits.\u00a0 I\u2019ll dig deeper into this analysis and shed light on how you can quantify whether a conference is right for you.<\/p>\n<p><strong>Costs<\/strong><\/p>\n<p>It\u2019s easy to quantify the costs of going to a conference.\u00a0 The major costs are associated with time and money.\u00a0 Below is a list of the costs I\u2019ve found from the average trip to a conference:<\/p>\n<ul>\n<li>Conference Tickets (the cost of admission)<\/li>\n<li>Travel (airfare, insurance, taxi\u2019s)<\/li>\n<li>Accommodation (hotel)<\/li>\n<li>Food (approximate per-day price)<\/li>\n<li>Drink (mountain dew and\/or alcohol)<\/li>\n<li>Miscellaneous Expenses (passport, present to appease partner upon return)<\/li>\n<li>Lost time (per day cost of being away)<\/li>\n<li>Spending money*<\/li>\n<\/ul>\n<p>*The further you travel the more you will spend on non-essentials.\u00a0 I find I spend $100 per 1000km I am away from home.\u00a0 For example I spent $150 on my trip to Melbourne and $1100 on my trip to the US (including Kennedy Space Centre)<\/p>\n<p><strong>Benefits<\/strong><\/p>\n<p>To determine the benefits of the conference, you really need to decide exactly what you want to get out of the conference.\u00a0 The following list is an example of benefits:<\/p>\n<ul>\n<li><strong>Networking<\/strong> &#8211; with potential clients, partners or existing friends<\/li>\n<li><strong>Marketing<\/strong> &#8211; Showing off your current or next game or entering your game into competitions<\/li>\n<li><strong>Information\/Talks<\/strong> &#8211; Be critical with which talks are valuable. \u00a0Check the schedule and see how many are relevant or outside your comfort zone. \u00a0Also check reports of previous speakers<\/li>\n<li><strong>Giving a talk<\/strong> \u2013 If you have something important to say, tell people.\u00a0 Best way to network and market your game or company.<\/li>\n<li><strong>Inspiration<\/strong> \u2013 This is a little hand-holdy and abstract however it can be the most important.\u00a0 I come away from most conferences with a fresh outlook on game development and excitement about the possibilities.\u00a0 If you are in a slump or unsure of the direction to take next, a conference can be the shot in the arm your team needs<\/li>\n<\/ul>\n<p><strong>Should you go?<\/strong><\/p>\n<p>To get a good idea of whether you should go to a conference, you need to map out what you want to achieve from the conference.\u00a0 Of the benefits I\u2019ve listed, some will be more important than others to you.\u00a0 Unlike benefits, costs are easy for you to quantify and get a good picture of their total cost (which can often be surprisingly high).<\/p>\n<p>Unfortunately you can\u2019t easily assign a dollar value to the benefits to compare them directly against the costs.\u00a0 You can, however, assign an importance for your business\/game.\u00a0 Look at each benefit you\u2019ve listed and assign an importance from the following list:<\/p>\n<ul>\n<li><strong>Unimportant<\/strong> \u2013 limited or no value to you<\/li>\n<li><strong>Helpful<\/strong> \u2013 would be helpful, but not life or death.\u00a0 An example is a talk that you could find the information for from the a textbook<\/li>\n<li><strong>Critical<\/strong> \u2013 without this, your game may not succeed<\/li>\n<\/ul>\n<p>If you have any critical benefits then you really should go to the conference.\u00a0 If the majority of benefits are helpful then you should most likely go and if most are unimportant then perhaps your time could be better spent elsewhere.<\/p>\n<p>Another good idea is to do this cost to benefit analysis for all the conferences in the coming 12 months.\u00a0 You can then order the conferences from best to worst ratio and decide which you will and won\u2019t attend.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>What are your experiences from conferences?\u00a0 Do you fit into one of the three groups I listed?\u00a0 What\u2019s been your favourite conference and why?\u00a0 Can you recommend any conferences that others should go to?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are an increasing number of game development related conferences happening around the world.\u00a0 I went to GDC and Freeplay earlier this year and I\u2019m attending GCAP tomorrow.\u00a0 Gamification has just been announced and it seems like the changing landscape in game development is being mirrored in the conferences held.\u00a0 Whenever conference time comes around <a class=\"more-link\" href=\"https:\/\/www.doolwind.com\/blog\/should-indies-go-to-conferences\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[33],"tags":[93,31,112,34],"class_list":["post-517","post","type-post","status-publish","format-standard","hentry","category-game-development","tag-conference","tag-game-designer","tag-game-development","tag-game-development-teams"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgEc5-8l","_links":{"self":[{"href":"https:\/\/www.doolwind.com\/blog\/wp-json\/wp\/v2\/posts\/517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.doolwind.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.doolwind.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.doolwind.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.doolwind.com\/blog\/wp-json\/wp\/v2\/comments?post=517"}],"version-history":[{"count":0,"href":"https:\/\/www.doolwind.com\/blog\/wp-json\/wp\/v2\/posts\/517\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.doolwind.com\/blog\/wp-json\/wp\/v2\/media?parent=517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.doolwind.com\/blog\/wp-json\/wp\/v2\/categories?post=517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.doolwind.com\/blog\/wp-json\/wp\/v2\/tags?post=517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}